He began by being an observer of life, and only later set himself the task of acquiring the means of expressing it.
(Charles Baudelaire, 1964)
Embracing the future and supporting the bands and DJ’s combination works for everyone.
Such is the wont of the modern party /gig goer. Recent figures from a YouGov SixthSense survey says around 25 per cent of those surveyed said that they go to fewer gigs as a result of economic struggles, with around the same number spending less money on tickets by choosing to attend cheaper live events. The same in happening in the club and festival scene. With the rapid decline in attendances at big clubs the trend is away from these soulless behemoths to smaller, more intimate dance clubs and lounges which provide a mix of entertainment and facilities.
Competition has increased, as pubs take advantage of extended licensing hours so what can the clubs do? Beat n Sol Go West at the Westcoast Bar in Margate is the way to look at it. Bands early on and for half the night; then DJ’s till the finish.
In clubland the era of multi-floor, high door prices, surly door staff conducting body searches, long cloakroom and bar queues, high price drinks, plastic wristband tagged, earsplitting, bump and grind dance clubs playing cheesy house and electro music is over. Thank fuck for that, they were truly a magnificently shit experiences for all concerned. Shit toilets, muddy fields, overcrowded and expensive. We don’t want it any more.
The Westcoast Bar may well be the paradigm shift away from this corporate concept of stack ‘em high and sell ‘em high. No more milk the fuckers for every last penny then kick ‘em out into the night at some hour deemed appropriate by the irrelevant authorities. There was no respect for the paying customer at these corporate sheds. Short of the great experience of partying for free outdoors in summer comes the partying for something in an intimate venue. With a nice sound system in it! With bands and DJ’s.
The theory being we can get the best of all words under one roof; local DJ’s working together – in this case from DJ’s from Subsdance, Unite and tVC – local bands getting support local promoters - in this case the Zed Heads, Bubble Band and Turncoat and the Hellfire Orchestra! – and best of all decent crowds who appreciate one, the other or, heaven forbid, both.
At the Westcoast Bar we loved the ‘chill out’ room. This developed from the bands and DJ’s ‘Green Room’ where anyone in the club that night could eventually find this little space with comfortable couches and quiet cozy areas for friendly chats. Personally, I get bored with dancing after five minutes, so I usually lose interest in the dance floor action and do prefer alternative space provision that some of the great intimate clubs provide. Yeah I love music but I also love sitting down late at night listening to some great DJ’s or bands, getting drunk and talking to some real people about real things. I’m not a ‘gamer’ or a ‘player’ so tire rather quickly of clubs that specifically focus on this mainstream predatory accommodation of basic human drives.
Not that there is anything wrong with that.
I loved sitting with promoter Jenny chatting away about everything. I loved seeing all my free party chums grooving to the music. I loved the beer on draft in a cold glass. I loved looking at Emma’s sketches which she showed me on her phone. I loved meeting my girlfriend’s friends who were down in a bunch via taxi from Whitstable celebrating Nini’s birthday. I love the behind the decks action. I loved hearing the bands.
It’s not just the big clubs that are suffering. The number of festival-goers next year will fall due to cost, weather and overcrowding amongst other things. The number of people attending festivals in 2012 was down and it is not expected to improve in any way in the next twelve months. Small is going to be beautiful. People are going to attend fewer multi-day festivals and club nights and be stringent about which ones they will attend. Even free party attendance will decline. Giving up 3 to 5 days of your life plus recovery time is a big ask these days; and that is not including the cost, weather and overcrowding factors. A single gig is much less of a commitment, both in terms of time and money, than going to a festival.
Subsdance Sound System through their Beat n Sol initiative aim to conquer this by putting on intimate parties through the winter months to increase their profile in readiness for the summer green festival season. During the summer they provide solar powered stages, soundsystems, lighting and marquees for festivals and events. All powered by the sun and the support of the local people who like what they do.
The highlight of my night, around 5.30 as the club started thinning out, was a long and very loud version of Massive Attack’s ‘Unfinished Sympathy’, which always sounds sensational on a large PA. Thanks Mike SU
To be away from home and yet to feel oneself everywhere at home; to see the world, to be at the centre of the world, and yet to remain hidden from the world—such are a few of the pleasures of those independent, passionate, impartial natures which the tongue can but clumsily define.
Beats n Sol Go West
Friday, 30 November 2012
OK folks, festival season is over.... :-(
But never mind... we've got a night for you that will knock your proverbial socks off...
Come and enjoy an amazing night of top bands and DJ's that will see you dancing till sunrise...
8pm - The amazing... Zed Heads
9.15pm - The truly awesome ... Bubble Band
10.30pm - The incredible... Turncoat and the Hellfire Orchestra!
11.30pm - Deejay Buttaphingaz & Jay
12.30am - Loop E Lu - http://soundcloud.com/dj-loop-e-lu
01.30am - Oz tVC - http://soundcloud.com/tvcabbage12
03.00am - Mike SU - http://soundcloud.com/djmikesu
04.00 - Tachinni
Please visit the bands and DJ's on the internet and like follow listen...